Page structure and customer journeys
Organise the site around the offer and the decisions customers need to make. Give each page a clear purpose and make the next step easy to find.
A website that makes your business easy to understand.
Your website should help the right people understand what you offer, why it is relevant and what to do next. We bring structure, content and design together to create a site with a clear job to do.
Start with what customers need to know.
A good website begins with a few practical questions. Who is visiting? What are they looking for? What might stop them enquiring? Which parts of your offer need explaining?
Those answers shape the pages, messages and routes through the site. Design then makes the information clear, credible and easy to use on a phone or a larger screen.
Structure, content & build
The parts that need to work together.
Content and messaging
Explain the service in language the audience recognises. Bring the essential information, useful proof and common questions into the right places.
Visual design
Create a consistent, considered presentation that reflects the business. Typography, imagery, colour and spacing should make the content easier to understand.
Build and usability
Choose an appropriate technical approach and check the everyday details: mobile layouts, readable text, navigation, forms and loading behaviour.
Launch and handover
Agree what needs checking before launch, who will maintain the site and how future changes will be handled. Ownership, hosting and support should be clear in the project scope.
Practical decisions
Improve what is there or start again?
A full rebuild is a decision to justify. Sometimes the best next step is to improve key pages, simplify navigation or make the enquiry process clearer. Sometimes the underlying structure needs a more substantial change.
We can look at the current site and identify what is useful, what is causing problems and what the project should address. The recommendation should fit the business rather than a preferred platform.
Clear scoping
What we can agree at the start.
- The audience, purpose and priority actions for the website.
- The pages and content that are in scope.
- Design direction and review points.
- The platform, integrations and responsibilities.
- Launch checks, handover and any separately agreed ongoing support.
Evaluation
How we judge the work.
Start with the job the website is meant to do. That may include clearer service information, more relevant enquiries or an easier booking journey. Where measurement is appropriate, agree it before launch and consider the other factors that affect results, including traffic, demand and the offer itself.
Planning & Delivery
A realistic plan for the work.
Timing depends on the scope, the content available and any systems that need to connect. Before we start, we'll agree the priorities, review points and a realistic delivery plan. If something changes, we'll talk through what it means for the next steps.
Common questions
Questions about website projects.
Can you work with our existing website?
We can assess it first. The right scope may be a focused improvement or a rebuild, depending on its condition and what you need it to do.
Can you help with the words as well as the design?
Messaging and page content are part of the discussion. We will agree who supplies the information, who writes the copy and how it is approved.
Will you use WordPress?
We work with WordPress and custom development. The platform for your project should be selected around editing needs, functionality, maintenance and budget.
Does a new website include ongoing marketing?
Only where that is agreed. Website design, marketing strategy and social content can connect, with a clear scope for each.
How long will it take?
That depends on what we are making and what is ready to work with. We can agree a realistic timeline once the scope, content and any integrations are clear.
Next step
Make the website fit the business you have now.
Tell us what has changed, what is frustrating you and what customers need from the site.
Discuss your website →